Al Haddad Motors launches the newest addition to the Mercedes-Benz commercial vehicles Range
BAHRAIN [TUBLI]: The latest addition to the Mercedes-Benz Commercial Vehicles is now in Bahrain. The all-new Actros and Arocs were unveiled at a launch event held at the Al Haddad Motors showroom on the 25th of April 2018.
The event was attended by several VIP customers, a number of premier company owners, members of the media, and representatives from Mercedes-Benz Trucks, including the General Manager of Mercedes-Benz Trucks, Mr. Marc Legeay, as well as the Al Haddad Motors management and Board of Directors.
During the launch event, the Head of HR and Deputy Chairman of Al Haddad Motors, Miss Deema Al Haddad, held a speech welcoming the guests to the event. The Board Members of Al Haddad Motors and Mr. Marc Legeay were then invited to a cake cutting ceremony to commemorate 60 years of partnership between Mercedes-Benz Trucks and Al Haddad Motors. Mr. Marc Legeay then said a few words to about the partnership and gave a brief presentation about the trucks after which the all-new Actros and Arocs were finally unveiled to the guests.
The first launch for the all-new Actros and Arocs in the region was held in Dubai. A number of representatives from different general distributors, customers, and media members attended the event in Dubai to witness the launch. This is the first time in 20 years that Mercedes-Benz is launching a new addition to the commercial vehicles product range.
The all-new Actros and Arocs offer a further enhanced level of reliability, efficiency and robustness to the Mercedes-Benz Truck offering. Assembled at the world’s largest truck plant in Woerth, Germany, the trucks come in specifically developed variants for the Middle East and Africa – designed and built to withstand the harshest operating conditions.
Tested extensively around the world, on both surfaced roads and in the most challenging terrain, these vehicles are a perfect platform for heavy-duty applications. Testing included a total of more than 6 million kilometers of endurance runs performed by the Mercedes-Benz Trucks Testing Centre based in Abu Dhabi, United Arab Emirates.
The all-new Actros is made for long-distance haulage as well as heavy-duty distribution haulage. It is available with up to 22 different cab variants and comes in steel or air-suspended versions. The impressive new Arocs is there for when exceptional robustness is required – be it on construction sites or away from surfaced roads. The extremely resilient Arocs can work under the toughest off-road conditions, far from any highway.
As a highlight, the new Actros and Arocs set a new benchmark when it comes to safety and assistance systems, supporting the driver and saving lives. The most impressive safety feature is the optional available Active Brake Assist 4: this radar-based emergency braking system initiates maximum full-stop braking ahead of moving and stationary obstacles if necessary and can, therefore, save lives. It also warns the driver of any potential collision with pedestrians, triggering partial braking at the same time.
The new Mercedes-Benz Actros and Arocs models are available at Al Haddad Motors. For more information please call 17785454 or visit www.bahrain.mercedesbenzme.com.