The aspiration: the best automobile in the world.
The pinnacle of the Mercedes-Benz promise to deliver the best or nothing in luxury automotive development has arrived in the region, and is set to beguile another generation of the region’s elite with its vision of the future today. Mirroring the Middle East’s ambition to utilise and develop cutting edge technologies to achieve some of the globe’s most admired and recognisable engineering achievements, the prestigious new S-Class is not just a technological spearhead for Mercedes-Benz, but for automotive development as a whole.
With the three engineering priorities “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S‑Class extends the boundaries of technology on many levels.
“Admired for its ability to glide effortlessly with a power and prestige that commands understated respect, the revered S-Class has achieved a status in the Middle East bordering on the legendary. But the S-Class is no mirage. With every new generation of S-Class, customers across the region expect it to set standards across the board to retain its accolade as “the best automobile in the world,” says Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant.
“Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were ‘the best or nothing’ in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class,” adds Bernthaler.
Perfection to the last detail results in “The Essence of Luxury”. This pursuit of the best is particularly noticeable in the interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear – new ideas, their painstaking realisation, and highest perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz flagship model – and for themselves.
The same applies to safety. What started with PRE-SAFE® ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz refers to this as “Intelligent Drive”. A whole host of new systems makes the new S-Class even more comfortable and even safer.
The S-Class is so efficient that it almost sounds utopian: within ten years Mercedes-Benz, by realising “Efficient Technology”, has almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres, for example, while the drag coefficient of the new S-Class (cd=0.24) clearly undercuts the previous model’s figure and sets a new benchmark in this segment. Furthermore, the new model is the world’s first car to dispense entirely with light bulbs in favour of LEDs, pointing the way ahead once again.