Dubai: The world’s leading automotive industry players will converge into the Dubai World Trade Centre (DWTC) from November 14-18, to celebrate the Dubai International Motor Show 2017 (DIMS ’17). Their focus will be leveraging the Middle East’s enduring affinity with all things motoring and drive increased regional sales.
UAE-based supercar manufacturer Devel, unveiling a production version of the Devel Sixteen is expected to be among the stars. In 2013 the company had debuted the 5,000-brake horsepower prototype.
This year’s DIMS, the 14th in the biennial event’s history, has attracted more than 150 automotive manufacturers from all over. Machos of the auto industry will rub shoulders with the upstarts at the five-day Dubai show. New model displays are expected to surpass the 18 global and 139 regional launches seen at the 2015 event in 2015.
“The international automotive industry has its gaze firmly fixed on the Middle East because the region’s affinity with motoring and consumers’ enduring preference to regularly upgrade to the latest model ensures a good sales market,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, Dubai World Trade Centre.
“The 14th DIMS is the platform for major manufacturers and automotive suppliers to network with thousands of potential buyers from across the UAE, wider GCC and beyond.”
IHS Markit, a leader in critical information, analytics, and solutions, forecasts global light vehicle sales growth of 1.5 percent this year. The real numbers are expected to touch 93.5 million sold units. Alpen Capital report suggests that the number of passenger cars in the GCC is expected to grow at 5 percent compounded annual growth rate from an estimated 10.2 million in 2015 to 13.2 million in 2020.
Over the same period, new car sales are projected to hit 1.4 million by 2020 compared with 1.2 million in 2015.
UAE new car projections for 2020 is 267,000, compared with 215,000 in 2015. In a similar tone sales of new cars in Saudi Arabia are expected to reach 743,000 in 2020.
“The Middle East’s love affair with the automobile continues to inspire confidence, with regional sales per capita expected to outstrip market performance in other areas of the world,” added LohMirmand.
The region’s robust sales market is exactly what has attracted Devel, Ford, and Chevrolet back to the show.
Majid Al-Attar, Chairman, Devel, said: “As a homegrown, Devel is committed to the show. It is the perfect opportunity for us to showcase our cars to serious petrol heads and enthusiasts from across the Middle East and beyond.
With the Dubai mega show’s enduring status as a major automotive showcase for the international industry, giant North American manufacturers are also predicting a prosperous event.
Ahmed Soudodi, Head of Brand at Chevrolet Middle East, added: “We’re excited to showcase Chevrolet’s design, performance and technology credentials to the region’s leading Auto Show. We are bringing our best-ever Chevrolet line-up to the Dubai International Motor Show this year.”
Crystal Worthem, Marketing Director, Ford Middle East and Africa, added: “The Dubai International Motor Show is a key event for Ford. We can’t wait to surprise and delight our Middle East customers as we debut some of our most exciting products from both the Ford and Lincoln brands in the region.”
DIMS expects specialized sectors for motorbikes, which will house a mammoth TT Custom Choppers stand; tuning and accessories; and luxury lifestyle; while the likes of Prato and Rimal will be making a noise in the dedicated supercar zone.
Other special features at the show include the Future Car Tech Zone, featuring Ignition Live in association with Motoring Middle East – a dedicated forum where global automotive leaders will deliver insights into technologies shaping the industry, host seminars on off-roading and offer tips on how to be a car star on social media.
The interactive family-focused event will also feature motoring simulators for children and adults and, for the first time in the show’s history, a test drive area at Za’abeel Hall 3 where visitors can register to test out selected models on a designated route around DWTC.
With manufacturers including Toyota, Jaguar Land Rover and Nissan due to stage interactive, brand-themed outdoor experiences for visitors, the ‘Touch the Truck’ competition in association with Wheels magazine will challenge visitors to keep their hands on a truck while being distracted, with the last person with their hands on the truck winning the vehicle outright.
The 2017 show will remain open from 6.00 pm to 10.00 pm on Tuesday, 14 November; 11.00 am to 10.00 pm on November 15; 11.00 am to 11.00pm on November 16 and 17 and 11.00 am to 10.00 pm on November 18.
Online day tickets are available from only AED50. On-site tickets start from AED 65 for single-day entry or AED 100 for a two-day ticket, with children under 12 entering free. Children under 16 years of must be accompanied by an adult.
Dubai International Motor Show, as the region’s premier automotive event, held every two years, celebrates its 14th edition this year. Riju George – Portfolio Director speaks on the 2017 fair.
About this show: It’s a must-attend for manufacturers, distributors, industry specialists and key buyers from around the world, as well as discerning motoring enthusiasts.
This year’s five day event, from November 14 to 18 at Dubai World Trade Centre, will be a haven for car enthusiasts. Expected is an array of concept cars, supercars, global and regional launches, including the world’s fastest quad bike, and more on the show floor. Our Future Car Tech Zone will demonstrate the confluence of the car and technology industries, and shine the spotlight on how state-of-the-art developments are changing the way people drive.
The show will pump adrenaline as we strive to put visitors behind the wheel of high-speed cars in our Race Room Simulators, and thrill them with drifting experiences through our partnership with Dubai Autodrome.
Leading manufacturers Toyota, Nissan, Jaguar and Land Rover will bring outdoor experiences to this year’s show, while visitors also get the opportunity to test drive models from some of the world’s most sought-after brands.
The show will welcome in excess of 100,000 visitors from more than 70 countries. They will witness more than 15 global launches, hundreds of regional reveals and 15 concept cars being presented by leading automotive companies and brands.
The brands debuting at this show:
As the motor show’s repute has grown over the years so too have requests from exhibitors to be involved as they identify the possibilities and potential associated with this prestigious event.
With each edition we welcome new brands and appearing for first time this year will be products from Rodin, Borgward, Devel 16, Shaali N360, Karlmann King, Auto Millennium/Llumar, Engler, Linford Motorsport, Icona, Prato, Rimac, Apollo Tyres (EXHIBITED IN 2015), Low & Co UK and Goodyear.
Major achievements of DIMS its inception:
The Dubai International Motor Show has evolved since its beginning in 1991. It now is the largest and most respected automotive show in the Middle East and North Africa region. The show has proved its ability to bring together a major cross-section of the motor industry, from leading car manufacturers, to premium product providers, distributors, industry specialists, key buyers and passionate petrolheads. It is the venue for many global and regional launches.
The testament to the show is that we are not simply a distributor show, we offer the full visitor experience that caters to all age groups, with a firm focus on creating a family affair.
Brands most popular with the attendees:
With the diversity on offer at the show we attract visitors from all walks of life, with a variety of automotive tastes and interests. Our show sees attendance from ultimate petrol heads, bikers, HNWIs, VIPS, families and trade visitors. As we expect 150 exhibitors at the show floor this year, this year’s event guarantees there will be something for everyone.
Importance of DIMS to the luxury car industry:
Dubai offers the perfect location to host an automotive show of this magnitude. According to The Wealth Report, there will be a 50 per cent growth in UNHWIs based in Dubai in the next decade and the World Ultra Wealth Report states that billionaires in the Middle East – with a combined net worth of $354 billion collective have a higher percentage of wealth than in any other region.
These statistics, coupled with the fact that consumers in the UAE spent $4.8 billion on cars and other vehicles in 2016, highlight the important role the Dubai show plays in the regional and global luxury car industry. Indeed, the supercar area at this year’s show will be 25 per cent bigger than in 2015 as a result of visitor interest.