Gulf Auto Zone

Experience the Jaguar at the BIC

The Jaguar Experience Centre is expected to be opened at the Bahrain International Circuit, on Sunday, May 27, 27, 2018, said Euro Motors, the importer of Jaguar Land Rover in the Kingdom of Bahrain. The Centre is supposedly the first ever Jaguar Land Rover Experience Centre in the Middle East and North Africa region.

An official contract for the center was signed between Shaikh Salman bin Isa Al Khalifa, the Chief Executive Officer of Bahrain International Circuit and Stephen Lay, the General Manager of Euro Motors Jaguar Land Rover. The innovative center will enable Jaguar enthusiasts from Bahrain, as well as wider Middle East to experience a fast-paced and exhilarating adventure. The center will be offering unique and tailored drive experiences through two vehicles of one of its most popular model, the Jaguar F-TYPE. Expected to witness an unprecedentedly large number of visitors per day, the Jaguar Experience will be operational during BIC open track days and retail experience days.

“This is a great moment for the Kingdom of Bahrain as we have added yet another prominent milestone in the Kingdom’s timeline that serves to consolidate its presence amongst the world’s elite in the global picture of the motoring world. We look forward to welcoming everyone to our revolutionary new offering as well as towards hosting them to the best of our capabilities and beyond to ensure that a good time is had by all,” Lay said.
Shaikh Salman bin Isa Al Khalifa, Chief Executive at Bahrain International Circuit, said: “We at BIC are extremely proud to be opening the region’s one and only Jaguar Experience Centre at our facility.

We look forward to welcoming motorsport fans to the circuit for them to enjoy everything the Jaguar Experience Centre has to offer. Euro Motors has put together something truly special, and we invite the sport cars enthusiasts to come to BIC and experience the Jaguar F-TYPE on our world-class track and cherish the thrill of driving a magnificent sports car.”

The Jaguar Experience team consists of dedicated staff providing unrivaled certified Jaguar instructor experiences on the BIC Grand Prix track. The Centre has been designed to ensure that guests are given a dynamic, hands-on and, prominently, memorable experience.

To complement the drive experience, the Centre will have a dedicated lounge acting as the central hub of operations showcasing a diverse range of branded goods that will be for sale, giving guests the opportunity to purchase souvenirs of their visit.

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